The stock of Playboy Inc (PLBY) has gone up by 77.12% for the week, with a 46.49% rise in the past month and a 100.74% rise in the past quarter. The volatility ratio for the week is 14.74%, and the volatility levels for the past 30 days are 7.55% for PLBY. The simple moving average for the past 20 days is 50.37% for PLBY’s stock, with a 65.81% simple moving average for the past 200 days.
Is It Worth Investing in Playboy Inc (NASDAQ: PLBY) Right Now?
The 36-month beta value for PLBY is at 2.61. Analysts have varying views on the stock, with 2 analysts rating it as a “buy”, 0 rating it as “overweight”, 1 as “hold”, and 0 as “sell”.
The public float for PLBY is 50.46M, and currently, shorts hold a 2.61% of that float. The average trading volume for PLBY on February 12, 2026 was 1.16M shares.
PLBY stock’s latest price update
Playboy Inc (NASDAQ: PLBY)’s stock price has gone rise by 9.27% in comparison to its previous close of $2.48, however, the company has experienced a 77.12% increase in its stock price over the last five trading days. seekingalpha.com reported 2026-02-10 that Playboy trades at a discount, with its iconic brand potentially undervalued versus its ~$200 million market cap. I see management’s pivot to an asset-light, licensing-focused strategy as a prudent move to stabilize and unlock brand value. The recent sale of half its China business for $122 million, plus an $81 million arbitration award, should boost cash flows, reduce debt, and push PLBY toward profitability.
Analysts’ Opinion of PLBY
Many brokerage firms have already submitted their reports for PLBY stocks, with ROTH MKM repeating the rating for PLBY by listing it as a “Buy”. The predicted price for PLBY in the upcoming period, according to ROTH MKM is $3 based on the research report published on January 31, 2025 of the previous year 2025.
Stifel, on the other hand, stated in their research note that they expect to see PLBY reach a price target of $1.50, previously predicting the price at $2. The rating they have provided for PLBY stocks is “Hold” according to the report published on August 10th, 2023.
Jefferies gave a rating of “Buy” to PLBY, setting the target price at $2.50 in the report published on May 05th of the previous year.
PLBY Trading at 44.77% from the 50-Day Moving Average
After a stumble in the market that brought PLBY to its low price for the period of the last 52 weeks, the company was able to rebound, for now settling with 7.11% of gains for the given period.
Volatility was left at 7.55%, however, over the last 30 days, the volatility rate increased by 14.74%.
Insider Trading
Reports are indicating that there were more than several insider trading activities at PLBY starting from Edmonds Tracey E, who sold 75,000 shares at the price of $1.65 back on Nov 21 ’25. After this action, Edmonds Tracey E now owns 215,010 shares of Playboy Inc, valued at $123,975 using the latest closing price.
Stock Fundamentals for PLBY
Current profitability levels for the company are sitting at:
- -0.1% for the present operating margin
- 0.66% for the gross margin
The net margin for Playboy Inc stands at -0.17%. The total capital return value is set at -0.08%. Equity return is now at value -749.38%, with -11.15% for asset returns.
Based on Playboy Inc (PLBY), the company’s capital structure generated 0.98 points at debt to capital in total, while cash flow to debt ratio is standing at -0.01. The debt to equity ratio resting at 52.91. The interest coverage ratio of the stock is -1.74.
Currently, EBITDA for the company is -$38.52 million with net debt to EBITDA at -41.81. When we switch over and look at the enterprise to sales, we see a ratio of 2.51. The receivables turnover for the company is 30.6for trailing twelve months and the total asset turnover is 0.61. The liquidity ratio also appears to be rather interesting for investors as it stands at 0.92.
Conclusion
In conclusion, Playboy Inc (PLBY) has had a better performance lately. Opinion on the stock among analysts is bullish, with some giving it a “buy” rating and others a “hold”. It is worth mentioning that the stock is currently trading in close proximity to its 50-day moving average and its 52-week high.