Harley-Davidson, Inc (NYSE: HOG)’s stock price has plunge by -1.93relation to previous closing price of 24.92. Nevertheless, the company has seen a 4.44% surge in its stock price over the last five trading sessions. reuters.com reported 2025-05-14 that Harley-Davidson on Wednesday beat back investor H Partners’ proposal to remove three directors, including the CEO, the company said in a statement.
Is It Worth Investing in Harley-Davidson, Inc (NYSE: HOG) Right Now?
Harley-Davidson, Inc (NYSE: HOG) has a price-to-earnings ratio of 9.13x that is above its average ratio. Additionally, the 36-month beta value for HOG is 1.35. There are mixed opinions on the stock, with 4 analysts rating it as a “buy,” 2 rating it as “overweight,” 10 rating it as “hold,” and 0 rating it as “sell.”
The public float for HOG is 120.50M and currently, short sellers hold a 12.06% ratio of that float. The average trading volume of HOG on May 15, 2025 was 2.48M shares.
HOG’s Market Performance
HOG’s stock has seen a 4.44% increase for the week, with a 13.10% rise in the past month and a -5.60% fall in the past quarter. The volatility ratio for the week is 3.08%, and the volatility levels for the past 30 days are at 3.48% for Harley-Davidson, Inc The simple moving average for the past 20 days is 4.12% for HOG’s stock, with a -19.91% simple moving average for the past 200 days.
Analysts’ Opinion of HOG
Many brokerage firms have already submitted their reports for HOG stocks, with Citigroup repeating the rating for HOG by listing it as a “Neutral.” The predicted price for HOG in the upcoming period, according to Citigroup is $31 based on the research report published on January 23, 2025 of the current year 2025.
Morgan Stanley, on the other hand, stated in their research note that they expect to see HOG reach a price target of $33, previously predicting the price at $40. The rating they have provided for HOG stocks is “Equal-Weight” according to the report published on January 21st, 2025.
Robert W. Baird gave a rating of “Neutral” to HOG, setting the target price at $36 in the report published on December 31st of the previous year.
HOG Trading at 1.75% from the 50-Day Moving Average
After a stumble in the market that brought HOG to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -38.79% of loss for the given period.
Volatility was left at 3.48%, however, over the last 30 days, the volatility rate increased by 3.08%, as shares surge +11.92% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading -2.65% lower at present.
During the last 5 trading sessions, HOG rose by +4.51%, which changed the moving average for the period of 200-days by -35.30% in comparison to the 20-day moving average, which settled at $23.47. In addition, Harley-Davidson, Inc saw -18.88% in overturn over a single year, with a tendency to cut further losses.
Insider Trading
Reports are indicating that there were more than several insider trading activities at HOG starting from Mansfield Luke Christopher, who sale 3,400 shares at the price of $25.96 back on Feb 13 ’25. After this action, Mansfield Luke Christopher now owns 23,555 shares of Harley-Davidson, Inc, valued at $88,264 using the latest closing price.
Mansfield Luke Christopher, the Officer of Harley-Davidson, Inc, proposed sale 3,400 shares at $25.96 during a trade that took place back on Feb 13 ’25, which means that Mansfield Luke Christopher is holding shares at $88,264 based on the most recent closing price.
Stock Fundamentals for HOG
Current profitability levels for the company are sitting at:
- 0.07 for the present operating margin
- 0.4 for the gross margin
The net margin for Harley-Davidson, Inc stands at 0.09. The total capital return value is set at 0.44. Equity return is now at value 10.84, with 2.86 for asset returns.
Based on Harley-Davidson, Inc (HOG), the company’s capital structure generated 1.0 points at debt to capital in total, while cash flow to debt ratio is standing at 0.47.
Currently, EBITDA for the company is 708.29 million with net debt to EBITDA at 0.84. When we switch over and look at the enterprise to sales, we see a ratio of 0.9. The receivables turnover for the company is 12.04for trailing twelve months and the total asset turnover is 1.28. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.56.
Conclusion
In conclusion, Harley-Davidson, Inc (HOG) has seen mixed performance in recent times. Analysts have a bullish opinion on the stock, with some rating it as a “buy” and others rating it as a “hold”. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.
