Additionally, the 36-month beta value for BZUN is 0.48. There are mixed opinions on the stock, with 5 analysts rating it as a “buy,” 0 rating it as “overweight,” 2 rating it as “hold,” and 0 rating it as “sell.”
The public float for BZUN is 53.76M and currently, short sellers hold a 1.86% ratio of that float. The average trading volume of BZUN on May 14, 2025 was 403.84K shares.
BZUN) stock’s latest price update
The stock of Baozun Inc ADR (NASDAQ: BZUN) has decreased by -10.28 when compared to last closing price of 3.89.Despite this, the company has seen a gain of 13.68% in its stock price over the last five trading days. prnewswire.com reported 2025-04-23 that SHANGHAI, April 23, 2025 /PRNewswire/ — Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun”, “we” or the “Company”), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the release of its 2024 Annual Sustainability Report (the “Sustainability Report”), highlighting the Company’s achievements in environmental sustainability, social responsibility, and corporate governance. Baozun integrates sustainability into both daily operations and long-term strategic planning, consistently fostering a low-carbon ecosystem, advancing AI-driven innovation, and cultivating a caring and inclusive workplace.
BZUN’s Market Performance
BZUN’s stock has risen by 13.68% in the past week, with a monthly rise of 53.74% and a quarterly rise of 1.75%. The volatility ratio for the week is 8.66% while the volatility levels for the last 30 days are 7.13% for Baozun Inc ADR The simple moving average for the past 20 days is 26.19% for BZUN’s stock, with a 21.27% simple moving average for the past 200 days.
BZUN Trading at 22.20% from the 50-Day Moving Average
After a stumble in the market that brought BZUN to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -20.23% of loss for the given period.
Volatility was left at 7.13%, however, over the last 30 days, the volatility rate increased by 8.66%, as shares surge +53.74% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading +14.05% upper at present.
During the last 5 trading sessions, BZUN rose by +13.68%, which changed the moving average for the period of 200-days by +44.81% in comparison to the 20-day moving average, which settled at $2.77. In addition, Baozun Inc ADR saw 28.31% in overturn over a single year, with a tendency to cut further gains.
Insider Trading
Reports are indicating that there were more than several insider trading activities at BZUN starting from Yu Arthur, who proposed sale 100,000 shares at the price of $2.93 back on Jan 14 ’25. After this action, Yu Arthur now owns shares of Baozun Inc ADR, valued at $293,000 using the latest closing price.
Stock Fundamentals for BZUN
Current profitability levels for the company are sitting at:
- -0.01 for the present operating margin
- 0.48 for the gross margin
The net margin for Baozun Inc ADR stands at -0.02. The total capital return value is set at -0.02. Equity return is now at value -4.63, with -1.79 for asset returns.
The debt to equity ratio resting at 0.64. The interest coverage ratio of the stock is -2.95.
Currently, EBITDA for the company is 190.85 million with net debt to EBITDA at -35.56. When we switch over and look at the enterprise to sales, we see a ratio of 0.28. The receivables turnover for the company is 3.92for trailing twelve months and the total asset turnover is 0.92. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.93.
Conclusion
In conclusion, Baozun Inc ADR (BZUN) has seen better performance in recent times. Analysts have a bullish opinion on the stock, with some rating it as a “buy” and others rating it as a “hold”. It is worth mentioning that the stock is currently trading in close proximity to its 50-day moving average and its 52-week high.
