The stock of Purple Innovation Inc (PRPL) has seen a 41.67% increase in the past week, with a 46.76% gain in the past month, and a -16.07% decrease in the past quarter. The volatility ratio for the week is 15.57%, and the volatility levels for the past 30 days are at 11.43% for PRPL. The simple moving average for the past 20 days is 38.72% for PRPL’s stock, with a 0.96% simple moving average for the past 200 days.
Is It Worth Investing in Purple Innovation Inc (NASDAQ: PRPL) Right Now?
Moreover, the 36-month beta value for PRPL is 1.53. Analysts have varying opinions on the stock, with 1 analysts rating it as a “buy,” 1 as “overweight,” 6 as “hold,” and 0 as “sell.”
The public float for PRPL is 103.19M and currently, short sellers hold a 3.70% of that float. On May 13, 2025, PRPL’s average trading volume was 943.41K shares.
PRPL) stock’s latest price update
Purple Innovation Inc (NASDAQ: PRPL)’s stock price has soared by 19.05 in relation to previous closing price of 0.79. Nevertheless, the company has seen a gain of 41.67% in its stock price over the last five trading days. seekingalpha.com reported 2025-05-06 that Purple Innovation, Inc. (NASDAQ:PRPL ) Q1 2025 Earnings Conference Call May 6, 2025 4:30 PM ET Company Participants Stacy Turnof – Investor Relations Rob DeMartini – Chief Executive Officer Todd Vogensen – Chief Financial Officer Conference Call Participants Brad Thomas – KeyBanc Capital Markets Bobby Griffin – Raymond James Dan Silverstein – UBS Brian Nagel – Oppenheimer Operator Ladies and gentlemen, thank you for standing by. My name is Desiree, and I will be your conference operator today.
Analysts’ Opinion of PRPL
Many brokerage firms have already submitted their reports for PRPL stocks, with Wedbush repeating the rating for PRPL by listing it as a “Neutral.” The predicted price for PRPL in the upcoming period, according to Wedbush is $1.10 based on the research report published on September 04, 2024 of the previous year 2024.
ROTH MKM, on the other hand, stated in their research note that they expect to see PRPL reach a price target of $2.50, previously predicting the price at $2. The rating they have provided for PRPL stocks is “Buy” according to the report published on March 13th, 2024.
Craig Hallum gave a rating of “Buy” to PRPL, setting the target price at $6 in the report published on November 10th of the previous year.
PRPL Trading at 30.22% from the 50-Day Moving Average
After a stumble in the market that brought PRPL to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -40.88% of loss for the given period.
Volatility was left at 11.43%, however, over the last 30 days, the volatility rate increased by 15.57%, as shares surge +43.88% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading +10.69% upper at present.
During the last 5 trading sessions, PRPL rose by +41.67%, which changed the moving average for the period of 200-days by -28.24% in comparison to the 20-day moving average, which settled at $0.6774. In addition, Purple Innovation Inc saw 20.51% in overturn over a single year, with a tendency to cut further gains.
Insider Trading
Reports are indicating that there were more than several insider trading activities at PRPL starting from DeMartini Robert, who purchase 138,834 shares at the price of $1.03 back on Jun 28 ’24. After this action, DeMartini Robert now owns 663,669 shares of Purple Innovation Inc, valued at $143,152 using the latest closing price.
DeMartini Robert, the Chief Executive Officer of Purple Innovation Inc, purchase 51,061 shares at $0.98 during a trade that took place back on Jun 26 ’24, which means that DeMartini Robert is holding 514,730 shares at $50,280 based on the most recent closing price.
Stock Fundamentals for PRPL
Current profitability levels for the company are sitting at:
- -0.19 for the present operating margin
- 0.37 for the gross margin
The net margin for Purple Innovation Inc stands at -0.2. The total capital return value is set at -0.45. Equity return is now at value -199.78, with -19.77 for asset returns.
Based on Purple Innovation Inc (PRPL), the company’s capital structure generated 0.89 points at debt to capital in total, while cash flow to debt ratio is standing at -0.11. The debt to equity ratio resting at 7.83. The interest coverage ratio of the stock is -5.26.
Currently, EBITDA for the company is -45.17 million with net debt to EBITDA at -2.02. When we switch over and look at the enterprise to sales, we see a ratio of 0.47. The receivables turnover for the company is 14.76for trailing twelve months and the total asset turnover is 1.58. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.36.
Conclusion
To wrap up, the performance of Purple Innovation Inc (PRPL) has been mixed in recent times. The stock has received a mixed of “buy” and “hold” ratings from analysts. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.
