The price-to-earnings ratio for Bread Financial Holdings Inc (NYSE: BFH) is 8.82x, which is above its average ratio. Moreover, the 36-month beta value for BFH is 1.31. Analysts have varying opinions on the stock, with 4 analysts rating it as a “buy,” 3 as “overweight,” 8 as “hold,” and 1 as “sell.”
The public float for BFH is 47.75M and currently, short sellers hold a 8.72% of that float. On April 23, 2025, BFH’s average trading volume was 1.03M shares.
BFH) stock’s latest price update
Bread Financial Holdings Inc (NYSE: BFH)’s stock price has gone rise by 3.90 in comparison to its previous close of 46.89, however, the company has experienced a 6.77% increase in its stock price over the last five trading days. zacks.com reported 2025-04-17 that Bread Financial (BFH) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
BFH’s Market Performance
Bread Financial Holdings Inc (BFH) has experienced a 6.77% rise in stock performance for the past week, with a -7.06% drop in the past month, and a -25.13% drop in the past quarter. The volatility ratio for the week is 3.61%, and the volatility levels for the past 30 days are at 6.15% for BFH. The simple moving average for the past 20 days is 3.74% for BFH’s stock, with a -10.12% simple moving average for the past 200 days.
Analysts’ Opinion of BFH
Many brokerage firms have already submitted their reports for BFH stocks, with Morgan Stanley repeating the rating for BFH by listing it as a “Underweight.” The predicted price for BFH in the upcoming period, according to Morgan Stanley is $33 based on the research report published on April 07, 2025 of the current year 2025.
Morgan Stanley, on the other hand, stated in their research note that they expect to see BFH reach a price target of $76, previously predicting the price at $35. The rating they have provided for BFH stocks is “Overweight” according to the report published on December 19th, 2024.
BofA Securities gave a rating of “Buy” to BFH, setting the target price at $54 in the report published on August 09th of the previous year.
BFH Trading at -4.00% from the 50-Day Moving Average
After a stumble in the market that brought BFH to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -26.97% of loss for the given period.
Volatility was left at 6.15%, however, over the last 30 days, the volatility rate increased by 3.61%, as shares sank -5.81% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading -19.81% lower at present.
During the last 5 trading sessions, BFH rose by +6.50%, which changed the moving average for the period of 200-days by +8.21% in comparison to the 20-day moving average, which settled at $46.96. In addition, Bread Financial Holdings Inc saw -20.21% in overturn over a single year, with a tendency to cut further losses.
Insider Trading
Reports are indicating that there were more than several insider trading activities at BFH starting from Fawcett John J., who purchase 1,000 shares at the price of $51.02 back on Oct 28 ’24. After this action, Fawcett John J. now owns 6,473 shares of Bread Financial Holdings Inc, valued at $51,020 using the latest closing price.
Fawcett John J., the Director of Bread Financial Holdings Inc, purchase 2,000 shares at $49.82 during a trade that took place back on Aug 12 ’24, which means that Fawcett John J. is holding 5,473 shares at $99,644 based on the most recent closing price.
Stock Fundamentals for BFH
Current profitability levels for the company are sitting at:
- 0.06 for the present operating margin
- 0.9 for the gross margin
The net margin for Bread Financial Holdings Inc stands at 0.06. The total capital return value is set at 0.01. Equity return is now at value 9.31, with 1.20 for asset returns.
Based on Bread Financial Holdings Inc (BFH), the company’s capital structure generated 0.65 points at debt to capital in total, while cash flow to debt ratio is standing at 0.33. The debt to equity ratio resting at 1.86. The interest coverage ratio of the stock is 0.29.
Currently, EBITDA for the company is 1.43 billion with net debt to EBITDA at 4.85. When we switch over and look at the enterprise to sales, we see a ratio of 1.02. The receivables turnover for the company is 29.81for trailing twelve months and the total asset turnover is 0.19. The liquidity ratio also appears to be rather interesting for investors as it stands at 0.09.
Conclusion
To wrap up, the performance of Bread Financial Holdings Inc (BFH) has been mixed in recent times. The stock has received a mixed of “buy” and “hold” ratings from analysts. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.
