Zebra Technologies Corp (ZBRA) vs. Its Peers: A Comparison

Zebra Technologies Corp (NASDAQ: ZBRA) has a price-to-earnings ratio of 28.47x that is above its average ratio. Additionally, the 36-month beta value for ZBRA is 1.77. There are mixed opinions on the stock, with 8 analysts rating it as a “buy,” 2 rating it as “overweight,” 10 rating it as “hold,” and 0 rating it as “sell.”

The public float for ZBRA is 50.99M and currently, short sellers hold a 1.72% ratio of that float. The average trading volume of ZBRA on March 07, 2025 was 507.97K shares.

ZBRA) stock’s latest price update

Zebra Technologies Corp (NASDAQ: ZBRA)’s stock price has gone decline by -1.67 in comparison to its previous close of 294.56, however, the company has experienced a -8.06% decrease in its stock price over the last five trading days. zacks.com reported 2025-03-04 that ZBRA’s acquisition of Photoneo is set to strengthen its product offerings and boost its position in the 3D machine vision solutions industry.

ZBRA’s Market Performance

Zebra Technologies Corp (ZBRA) has seen a -8.06% fall in stock performance for the week, with a -25.36% decline in the past month and a -28.73% plunge in the past quarter. The volatility ratio for the week is 3.20%, and the volatility levels for the past 30 days are at 3.35% for ZBRA. The simple moving average for the last 20 days is -9.73% for ZBRA’s stock, with a simple moving average of -18.30% for the last 200 days.

Analysts’ Opinion of ZBRA

Many brokerage firms have already submitted their reports for ZBRA stocks, with Citigroup repeating the rating for ZBRA by listing it as a “Neutral.” The predicted price for ZBRA in the upcoming period, according to Citigroup is $430 based on the research report published on January 14, 2025 of the current year 2025.

Morgan Stanley, on the other hand, stated in their research note that they expect to see ZBRA reach a price target of $400, previously predicting the price at $305. The rating they have provided for ZBRA stocks is “Equal-Weight” according to the report published on December 02nd, 2024.

Vertical Research gave a rating of “Buy” to ZBRA, setting the target price at $375 in the report published on July 23rd of the previous year.

ZBRA Trading at -20.83% from the 50-Day Moving Average

After a stumble in the market that brought ZBRA to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -32.29% of loss for the given period.

Volatility was left at 3.35%, however, over the last 30 days, the volatility rate increased by 3.20%, as shares sank -23.31% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading -26.48% lower at present.

During the last 5 trading sessions, ZBRA fell by -8.28%, which changed the moving average for the period of 200-days by -9.10% in comparison to the 20-day moving average, which settled at $320.83. In addition, Zebra Technologies Corp saw -25.00% in overturn over a single year, with a tendency to cut further losses.

Insider Trading

Reports are indicating that there were more than several insider trading activities at ZBRA starting from GUSTAFSSON ANDERS, who purchase 2,727 shares at the price of $309.77 back on Feb 25 ’25. After this action, GUSTAFSSON ANDERS now owns 204,903 shares of Zebra Technologies Corp, valued at $844,743 using the latest closing price.

GUSTAFSSON ANDERS, the Director of Zebra Technologies Corp, purchase 500 shares at $311.00 during a trade that took place back on Feb 24 ’25, which means that GUSTAFSSON ANDERS is holding 202,176 shares at $155,500 based on the most recent closing price.

Stock Fundamentals for ZBRA

Current profitability levels for the company are sitting at:

  • 0.15 for the present operating margin
  • 0.47 for the gross margin

The net margin for Zebra Technologies Corp stands at 0.11. The total capital return value is set at 0.12. Equity return is now at value 15.95, with 6.91 for asset returns.

Based on Zebra Technologies Corp (ZBRA), the company’s capital structure generated 0.39 points at debt to capital in total, while cash flow to debt ratio is standing at 0.44. The debt to equity ratio resting at 0.65. The interest coverage ratio of the stock is 10.58.

Currently, EBITDA for the company is 937.0 million with net debt to EBITDA at 1.49. When we switch over and look at the enterprise to sales, we see a ratio of 3.27. The receivables turnover for the company is 7.19for trailing twelve months and the total asset turnover is 0.62. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.43.

Conclusion

In conclusion, Zebra Technologies Corp (ZBRA) has seen bad performance in recent times. Analysts have a bullish opinion on the stock, with some rating it as a “buy” and others rating it as a “hold”. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.

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