The price-to-earnings ratio for Harley-Davidson, Inc (NYSE: HOG) is above average at 7.25x, Company’s 36-month beta value is 1.33.Analysts have differing opinions on the stock, with 4 analysts rating it as a “buy,” 1 as “overweight,” 10 as “hold,” and 0 as “sell.”
The public float for HOG is 123.55M, and currently, short sellers hold a 11.27% ratio of that floaft. The average trading volume of HOG on March 05, 2025 was 1.97M shares.
HOG) stock’s latest price update
Harley-Davidson, Inc (NYSE: HOG) has experienced a decline in its stock price by -3.13 compared to its previous closing price of 24.91. However, the company has seen a fall of -9.15% in its stock price over the last five trading days. seekingalpha.com reported 2025-03-04 that Harley-Davidson, Inc.’s sales have declined over the long term. On top of a secular decline in the US, the brand’s market share has deteriorated in both the US and Europe. The company’s LiveWire brand isn’t gaining customers, generating significant losses and showing little promise for a turnaround. Dealers’ overstocked inventories are exacerbating Harley-Davidson’s weak short-term financial performance.
HOG’s Market Performance
HOG’s stock has fallen by -9.15% in the past week, with a monthly drop of -10.83% and a quarterly drop of -28.48%. The volatility ratio for the week is 3.86% while the volatility levels for the last 30 days are 3.66% for Harley-Davidson, Inc The simple moving average for the last 20 days is -7.81% for HOG’s stock, with a simple moving average of -27.22% for the last 200 days.
Analysts’ Opinion of HOG
Many brokerage firms have already submitted their reports for HOG stocks, with Citigroup repeating the rating for HOG by listing it as a “Neutral.” The predicted price for HOG in the upcoming period, according to Citigroup is $31 based on the research report published on January 23, 2025 of the current year 2025.
Morgan Stanley, on the other hand, stated in their research note that they expect to see HOG reach a price target of $33, previously predicting the price at $40. The rating they have provided for HOG stocks is “Equal-Weight” according to the report published on January 21st, 2025.
Robert W. Baird gave a rating of “Neutral” to HOG, setting the target price at $36 in the report published on December 31st of the previous year.
HOG Trading at -13.63% from the 50-Day Moving Average
After a stumble in the market that brought HOG to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -45.36% of loss for the given period.
Volatility was left at 3.66%, however, over the last 30 days, the volatility rate increased by 3.86%, as shares sank -8.84% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading -23.54% lower at present.
During the last 5 trading sessions, HOG fell by -9.15%, which changed the moving average for the period of 200-days by -33.12% in comparison to the 20-day moving average, which settled at $26.18. In addition, Harley-Davidson, Inc saw -19.91% in overturn over a single year, with a tendency to cut further losses.
Insider Trading
Reports are indicating that there were more than several insider trading activities at HOG starting from Mansfield Luke Christopher, who sale 3,400 shares at the price of $25.96 back on Feb 13 ’25. After this action, Mansfield Luke Christopher now owns 23,555 shares of Harley-Davidson, Inc, valued at $88,264 using the latest closing price.
Mansfield Luke Christopher, the Officer of Harley-Davidson, Inc, proposed sale 3,400 shares at $25.96 during a trade that took place back on Feb 13 ’25, which means that Mansfield Luke Christopher is holding shares at $88,264 based on the most recent closing price.
Stock Fundamentals for HOG
Current profitability levels for the company are sitting at:
- 0.08 for the present operating margin
- 0.35 for the gross margin
The net margin for Harley-Davidson, Inc stands at 0.09. The total capital return value is set at 0.05. Equity return is now at value 14.20, with 3.79 for asset returns.
Based on Harley-Davidson, Inc (HOG), the company’s capital structure generated 0.69 points at debt to capital in total, while cash flow to debt ratio is standing at 0.15. The debt to equity ratio resting at 2.22. The interest coverage ratio of the stock is 13.55.
Currently, EBITDA for the company is 708.56 million with net debt to EBITDA at 7.67. When we switch over and look at the enterprise to sales, we see a ratio of 1.63. The receivables turnover for the company is 2.29for trailing twelve months and the total asset turnover is 0.44. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.40.
Conclusion
In a nutshell, Harley-Davidson, Inc (HOG) has experienced a bad performance in recent times. The stock has received mixed “buy” and “hold” ratings from analysts. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.
