MediaAlpha Inc (NYSE: MAX) has experienced a decline in its stock price by -6.59 compared to its previous closing price of 12.60. However, the company has seen a fall of -8.05% in its stock price over the last five trading days. prnewswire.com reported 2025-02-20 that Total Revenue of $72.5 Million, Adjusted EBITDA of $23.3 Million DENVER, Feb. 20, 2025 /PRNewswire/ — Fourth Quarter 2024 Highlights (Compared to fourth quarter 2023 unless otherwise noted) Total Revenue decreased 5.4% to $72.5 million Revenue excluding the Marketing Funds1 decreased 3.9% to $53.8 million, driven by negative 3.5% organic growth2 and 0.4% adverse foreign currency movements Net income attributable to RE/MAX Holdings, Inc. of $5.8 million and earnings per diluted share (GAAP EPS) of $0.29 Adjusted EBITDA3 increased 1.6% to $23.3 million, Adjusted EBITDA margin3 of 32.2% and Adjusted earnings per diluted share (Adjusted EPS3) of $0.30 Total agent count increased 1.2% to 146,627 agents U.S. and Canada combined agent count decreased 4.8% to 76,457 agents Total open Motto Mortgage franchises decreased 8.5% to 225 offices4 Full-Year 2024 Highlights (Compared to full year 2023 unless otherwise noted) Total Revenue decreased 5.5% to $307.7 million Revenue excluding the Marketing Funds1 decreased 5.4% to $228.7 million, driven by negative 5.2% organic growth2 and adverse foreign currency movements of 0.2% Net income attributable to RE/MAX Holdings, Inc. of $7.1 million and earnings per diluted share (GAAP EPS) of $0.37 Adjusted EBITDA3 increased 1.5% to $97.7 million, Adjusted EBITDA margin3 of 31.8% and Adjusted earnings per diluted share (Adjusted EPS3) of $1.30 Operating Statistics as of January 31, 2025 (Compared to January 31, 2024, unless otherwise noted) Total agent count increased 1.5% to 145,626 agents U.S. and Canada combined agent count decreased 5.0% to 75,411 agents Total open Motto Mortgage franchises decreased 8.6% to 223 offices4 RE/MAX Holdings, Inc. (the “Company” or “RE/MAX Holdings”) (NYSE: RMAX), parent company of RE/MAX, one of the world’s leading franchisors of real estate brokerage services, and Motto Mortgage (“Motto”), the first and only national mortgage brokerage franchise brand in the U.S., today announced operating results for the quarter and year ended December 31, 2024. “Our continued focus on operational efficiencies contributed to higher-than-forecasted fourth-quarter profit and margin performance, a trend we have seen now for three quarters in a row,” said Erik Carlson, RE/MAX Holdings Chief Executive Officer.
Is It Worth Investing in MediaAlpha Inc (NYSE: MAX) Right Now?
MediaAlpha Inc (NYSE: MAX) has a higher price-to-earnings ratio of 70.39x compared to its average ratio. MAX has 36-month beta value of 1.13. Analysts have mixed views on the stock, with 2 analysts rating it as a “buy,” 5 as “overweight,” 1 as “hold,” and 0 as “sell.”
The public float for MAX is 31.83M, and currently, short sellers hold a 5.55% ratio of that float. The average trading volume of MAX on February 21, 2025 was 454.77K shares.
MAX’s Market Performance
The stock of MediaAlpha Inc (MAX) has seen a -8.05% decrease in the past week, with a 4.90% rise in the past month, and a 0.26% gain in the past quarter. The volatility ratio for the week is 7.08%, and the volatility levels for the past 30 days are at 4.76% for MAX. The simple moving average for the past 20 days is -1.44% for MAX’s stock, with a -22.09% simple moving average for the past 200 days.
Analysts’ Opinion of MAX
Many brokerage firms have already submitted their reports for MAX stocks, with Goldman repeating the rating for MAX by listing it as a “Buy.” The predicted price for MAX in the upcoming period, according to Goldman is $20 based on the research report published on August 20, 2024 of the previous year 2024.
TD Cowen, on the other hand, stated in their research note that they expect to see MAX reach a price target of $13, previously predicting the price at $19. The rating they have provided for MAX stocks is “Hold” according to the report published on June 26th, 2024.
BMO Capital Markets gave a rating of “Outperform” to MAX, setting the target price at $28 in the report published on February 26th of the previous year.
MAX Trading at 2.46% from the 50-Day Moving Average
After a stumble in the market that brought MAX to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -54.34% of loss for the given period.
Volatility was left at 4.76%, however, over the last 30 days, the volatility rate increased by 7.08%, as shares surge +10.41% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading +4.07% upper at present.
During the last 5 trading sessions, MAX fell by -8.05%, which changed the moving average for the period of 200-days by -46.69% in comparison to the 20-day moving average, which settled at $11.94. In addition, MediaAlpha Inc saw 4.25% in overturn over a single year, with a tendency to cut further gains.
Insider Trading
Reports are indicating that there were more than several insider trading activities at MAX starting from Nonko Eugene, who sale 72,000 shares at the price of $20.67 back on Oct 30 ’24. After this action, Nonko Eugene now owns 1,550,990 shares of MediaAlpha Inc, valued at $1,487,959 using the latest closing price.
Yi Steven, the of MediaAlpha Inc, sale 72,000 shares at $20.66 during a trade that took place back on Oct 30 ’24, which means that Yi Steven is holding 2,312,162 shares at $1,487,750 based on the most recent closing price.
Stock Fundamentals for MAX
Current profitability levels for the company are sitting at:
- 0.04 for the present operating margin
- 0.17 for the gross margin
The net margin for MediaAlpha Inc stands at 0.01. The total capital return value is set at 0.25.
Based on MediaAlpha Inc (MAX), the company’s capital structure generated 1.05 points at debt to capital in total, while cash flow to debt ratio is standing at 0.22. The debt to equity ratio resting at -19.69. The interest coverage ratio of the stock is 1.73.
Currently, EBITDA for the company is -34.43 million with net debt to EBITDA at 4.0. When we switch over and look at the enterprise to sales, we see a ratio of 1.35. The receivables turnover for the company is 5.37for trailing twelve months and the total asset turnover is 2.89. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.22.
Conclusion
To put it simply, MediaAlpha Inc (MAX) has had a mixed performance in recent times. Analysts have a bullish opinion on the stock, with some rating it as a “buy” and others as a “hold”. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.
