Harley-Davidson, Inc (HOG) Stock: A Guide to the Market Trend

The stock of Harley-Davidson, Inc (HOG) has gone down by -3.55% for the week, with a -5.69% drop in the past month and a -19.83% drop in the past quarter. The volatility ratio for the week is 2.45%, and the volatility levels for the past 30 days are 2.79% for HOG. The simple moving average for the past 20 days is -3.36% for HOG’s stock, with a -17.78% simple moving average for the past 200 days.

Is It Worth Investing in Harley-Davidson, Inc (NYSE: HOG) Right Now?

The price-to-earnings ratio for Harley-Davidson, Inc (NYSE: HOG) is 6.42x, which is above its average ratio. Moreover, the 36-month beta value for HOG is 1.48. Analysts have varying opinions on the stock, with 4 analysts rating it as a “buy,” 2 as “overweight,” 11 as “hold,” and 0 as “sell.”

The public float for HOG is 126.42M and currently, short sellers hold a 7.34% of that float. On January 23, 2025, HOG’s average trading volume was 1.49M shares.

HOG) stock’s latest price update

The stock of Harley-Davidson, Inc (NYSE: HOG) has increased by 0.68 when compared to last closing price of 28.26.Despite this, the company has seen a loss of -3.55% in its stock price over the last five trading days. prnewswire.com reported 2025-01-15 that Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE, Jan. 15, 2025 /PRNewswire/ — Harley-Davidson, Inc. (NYSE: HOG) will release its fourth quarter and year-end 2024 financial results before market hours Wednesday, February 5, 2025.

Analysts’ Opinion of HOG

Morgan Stanley, on the other hand, stated in their research note that they expect to see HOG reach a price target of $33, previously predicting the price at $40. The rating they have provided for HOG stocks is “Equal-Weight” according to the report published on January 21st, 2025.

Robert W. Baird gave a rating of “Neutral” to HOG, setting the target price at $36 in the report published on December 31st of the previous year.

HOG Trading at -9.48% from the 50-Day Moving Average

After a stumble in the market that brought HOG to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -35.57% of loss for the given period.

Volatility was left at 2.79%, however, over the last 30 days, the volatility rate increased by 2.45%, as shares sank -7.40% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading -14.28% lower at present.

During the last 5 trading sessions, HOG fell by -3.47%, which changed the moving average for the period of 200-days by -32.35% in comparison to the 20-day moving average, which settled at $29.44. In addition, Harley-Davidson, Inc saw -5.56% in overturn over a single year, with a tendency to cut further losses.

Insider Trading

Reports are indicating that there were more than several insider trading activities at HOG starting from Sylvester Maryrose, who sale 4,278 shares at the price of $32.25 back on Oct 30 ’24. After this action, Sylvester Maryrose now owns 17,687 shares of Harley-Davidson, Inc, valued at $137,966 using the latest closing price.

Sylvester Maryrose, the Director of Harley-Davidson, Inc, proposed sale 4,278 shares at $32.90 during a trade that took place back on Oct 30 ’24, which means that Sylvester Maryrose is holding shares at $140,746 based on the most recent closing price.

Stock Fundamentals for HOG

Current profitability levels for the company are sitting at:

  • 0.11 for the present operating margin
  • 0.31 for the gross margin

The net margin for Harley-Davidson, Inc stands at 0.11. The total capital return value is set at 0.07. Equity return is now at value 17.74, with 4.69 for asset returns.

Based on Harley-Davidson, Inc (HOG), the company’s capital structure generated 0.7 points at debt to capital in total, while cash flow to debt ratio is standing at 0.12. The debt to equity ratio resting at 2.29. The interest coverage ratio of the stock is 20.23.

Currently, EBITDA for the company is 1.06 billion with net debt to EBITDA at 6.68. When we switch over and look at the enterprise to sales, we see a ratio of 1.66. The receivables turnover for the company is 2.13for trailing twelve months and the total asset turnover is 0.43. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.41.

Conclusion

To wrap up, the performance of Harley-Davidson, Inc (HOG) has been bad in recent times. The stock has received a bullish of “buy” and “hold” ratings from analysts. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.

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