Baozun Inc ADR (BZUN) Shares Rise Despite Market Challenges

The stock of Baozun Inc ADR (NASDAQ: BZUN) has increased by 3.24 when compared to last closing price of 2.47.Despite this, the company has seen a gain of 10.87% in its stock price over the last five trading days. Seeking Alpha reported 2024-04-10 that Baozun is an e-commerce enabler company based in China, serving over 450 brands globally. The stock has performed poorly, down over 55% in the past year, much due to the weak market sentiment amid consumer weakness in China. I believe BZUN presents an attractive buy opportunity at $2.4 today. I set a 1-year price target of $3.3, a potential upside of over 37%.

Is It Worth Investing in Baozun Inc ADR (NASDAQ: BZUN) Right Now?

Moreover, the 36-month beta value for BZUN is 0.52. Analysts have varying opinions on the stock, with 4 analysts rating it as a “buy,” 2 as “overweight,” 1 as “hold,” and 0 as “sell.”

The public float for BZUN is 57.07M and currently, short sellers hold a 4.82% of that float. On April 11, 2024, BZUN’s average trading volume was 688.24K shares.

BZUN’s Market Performance

BZUN’s stock has seen a 10.87% increase for the week, with a -12.07% drop in the past month and a 12.33% gain in the past quarter. The volatility ratio for the week is 4.70%, and the volatility levels for the past 30 days are at 6.33% for Baozun Inc ADR. The simple moving average for the past 20 days is 2.93% for BZUN’s stock, with a -18.02% simple moving average for the past 200 days.

Analysts’ Opinion of BZUN

CLSA gave a rating of “Outperform” to BZUN, setting the target price at $7 in the report published on February 27th of the previous year.

BZUN Trading at 5.17% from the 50-Day Moving Average

After a stumble in the market that brought BZUN to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -52.51% of loss for the given period.

Volatility was left at 6.33%, however, over the last 30 days, the volatility rate increased by 4.70%, as shares sank -10.07% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading +15.57% upper at present.

During the last 5 trading sessions, BZUN rose by +11.04%, which changed the moving average for the period of 200-days by -34.34% in comparison to the 20-day moving average, which settled at $2.46. In addition, Baozun Inc ADR saw -6.93% in overturn over a single year, with a tendency to cut further losses.

Stock Fundamentals for BZUN

Current profitability levels for the company are sitting at:

  • -0.01 for the present operating margin
  • 0.44 for the gross margin

The net margin for Baozun Inc ADR stands at -0.06. The total capital return value is set at -0.01. Equity return is now at value -6.73, with -2.67 for asset returns.

Based on Baozun Inc ADR (BZUN), the company’s capital structure generated 0.37 points at debt to capital in total, while cash flow to debt ratio is standing at 0.16. The debt to equity ratio resting at 0.59. The interest coverage ratio of the stock is -1.95.

Currently, EBITDA for the company is 92.26 million with net debt to EBITDA at 35.61. When we switch over and look at the enterprise to sales, we see a ratio of 0.12. The receivables turnover for the company is 4.94for trailing twelve months and the total asset turnover is 0.86. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.94.

Conclusion

To wrap up, the performance of Baozun Inc ADR (BZUN) has been mixed in recent times. The stock has received a bullish of “buy” and “hold” ratings from analysts. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.

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