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The -13.88% Decline of Baozun Inc.’s (BZUN) Stock in the Past Quarter

In the past week, BZUN stock has gone down by -6.13%, with a monthly decline of -13.73% and a quarterly plunge of -20.90%. The volatility ratio for the week is 4.85%, and the volatility levels for the last 30 days are 5.02% for Baozun Inc. The simple moving average for the past 20 days is -7.96% for BZUN’s stock, with a -31.14% simple moving average for the past 200 days.

Is It Worth Investing in Baozun Inc. (NASDAQ: BZUN) Right Now?

while the 36-month beta value is 0.75.

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The public float for BZUN is 54.94M, and currently, short sellers hold a 4.34% ratio of that floaft. The average trading volume of BZUN on September 15, 2023 was 470.61K shares.

BZUN) stock’s latest price update

Baozun Inc. (NASDAQ: BZUN)’s stock price has soared by 3.23 in relation to previous closing price of 3.41. Nevertheless, the company has seen a loss of -6.13% in its stock price over the last five trading days. The Motley Fool reported 2023-08-28 that Baozun missed on revenue, but exceeded earnings expectations for its second quarter of 2023. Management acknowledged the “challenging” macroeconomic environment, but also pointed to progress across each of Baozun’s three core segments.

Analysts’ Opinion of BZUN

Many brokerage firms have already submitted their reports for BZUN stocks, with CLSA repeating the rating for BZUN by listing it as a “Outperform.” The predicted price for BZUN in the upcoming period, according to CLSA is $7 based on the research report published on February 27, 2023 of the current year 2023.

BZUN Trading at -15.68% from the 50-Day Moving Average

After a stumble in the market that brought BZUN to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -59.16% of loss for the given period.

Volatility was left at 5.02%, however, over the last 30 days, the volatility rate increased by 4.85%, as shares sank -12.66% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading -13.30% lower at present.

During the last 5 trading sessions, BZUN fell by -6.13%, which changed the moving average for the period of 200-days by -12.66% in comparison to the 20-day moving average, which settled at $3.80. In addition, Baozun Inc. saw -33.58% in overturn over a single year, with a tendency to cut further losses.

Stock Fundamentals for BZUN

Current profitability levels for the company are sitting at:

  • -0.58 for the present operating margin
  • +73.15 for the gross margin

The net margin for Baozun Inc. stands at -7.78. The total capital return value is set at -0.52, while invested capital returns managed to touch -12.24. Equity return is now at value -13.50, with -5.60 for asset returns.

Based on Baozun Inc. (BZUN), the company’s capital structure generated 59.09 points at debt to equity in total, while total debt to capital is 37.14. Total debt to assets is 23.84, with long-term debt to equity ratio resting at 16.50. Finally, the long-term debt to capital ratio is 10.37.

When we switch over and look at the enterprise to sales, we see a ratio of 0.07, with the company’s debt to enterprise value settled at 0.80. The receivables turnover for the company is 3.03 and the total asset turnover is 0.74. The liquidity ratio also appears to be rather interesting for investors as it stands at 2.01.


In a nutshell, Baozun Inc. (BZUN) has experienced a bad performance in recent times. The stock has received mixed “buy” and “hold” ratings from analysts. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.

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