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Blue Apron Holdings Inc. (APRN) Stock: A Closer Look at the Market Potential

while the 36-month beta value is -2.98.Analysts have differing opinions on the stock, with 1 analysts rating it as a “buy,” 0 as “overweight,” 2 as “hold,” and 0 as “sell.”

The average price point forecasted by analysts for Blue Apron Holdings Inc. (APRN) is $9.33, which is $3.21 above the current market price. The public float for APRN is 4.40M, and currently, short sellers hold a 16.17% ratio of that floaft. The average trading volume of APRN on September 15, 2023 was 364.47K shares.

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APRN) stock’s latest price update

Blue Apron Holdings Inc. (NYSE: APRN) has seen a decline in its stock price by -6.28 in relation to its previous close of 6.53. However, the company has experienced a -12.94% decline in its stock price over the last five trading sessions. InvestorPlace reported 2023-09-11 that The market is giving investors mixed signals. But this is a time when what’s happening on Main Street differs from what’s happening on Wall Street.

APRN’s Market Performance

APRN’s stock has fallen by -12.94% in the past week, with a monthly drop of -17.85% and a quarterly drop of -12.45%. The volatility ratio for the week is 8.35% while the volatility levels for the last 30 days are 11.10% for Blue Apron Holdings Inc. The simple moving average for the last 20 days is -20.02% for APRN stock, with a simple moving average of -26.85% for the last 200 days.

Analysts’ Opinion of APRN

Many brokerage firms have already submitted their reports for APRN stocks, with Lake Street repeating the rating for APRN by listing it as a “Buy.” The predicted price for APRN in the upcoming period, according to Lake Street is $9 based on the research report published on August 10, 2022 of the previous year 2022.

APRN Trading at -3.36% from the 50-Day Moving Average

After a stumble in the market that brought APRN to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -92.29% of loss for the given period.

Volatility was left at 11.10%, however, over the last 30 days, the volatility rate increased by 8.35%, as shares sank -18.51% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading +9.48% upper at present.

During the last 5 trading sessions, APRN fell by -12.94%, which changed the moving average for the period of 200-days by -52.78% in comparison to the 20-day moving average, which settled at $7.58. In addition, Blue Apron Holdings Inc. saw -38.55% in overturn over a single year, with a tendency to cut further losses.

Insider Trading

Reports are indicating that there were more than several insider trading activities at APRN starting from Findley Linda, who sale 857 shares at the price of $7.30 back on Aug 28. After this action, Findley Linda now owns 22,167 shares of Blue Apron Holdings Inc., valued at $6,258 using the latest closing price.

Deutsch Meredith L, the General Counsel & Corp. Sec’y of Blue Apron Holdings Inc., sale 357 shares at $7.30 during a trade that took place back on Aug 28, which means that Deutsch Meredith L is holding 4,245 shares at $2,606 based on the most recent closing price.

Stock Fundamentals for APRN

Current profitability levels for the company are sitting at:

  • -23.71 for the present operating margin
  • +28.80 for the gross margin

The net margin for Blue Apron Holdings Inc. stands at -23.93. The total capital return value is set at -91.00, while invested capital returns managed to touch -110.15. Equity return is now at value -633.10, with -84.50 for asset returns.

Based on Blue Apron Holdings Inc. (APRN), the company’s capital structure generated 177.52 points at debt to equity in total, while total debt to capital is 63.97. Total debt to assets is 34.98, with long-term debt to equity ratio resting at 70.28. Finally, the long-term debt to capital ratio is 25.32.

When we switch over and look at the enterprise to sales, we see a ratio of 0.16, with the company’s debt to enterprise value settled at 1.06. The receivables turnover for the company is 1,160.68 and the total asset turnover is 2.28. The liquidity ratio also appears to be rather interesting for investors as it stands at 0.73.


In a nutshell, Blue Apron Holdings Inc. (APRN) has experienced a bad performance in recent times. The stock has received mixed “buy” and “hold” ratings from analysts. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.

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