The competition in the market has really begun for Apple Inc. (NASDAQ: APPL) as Samsung and Huawei have launched their Folding smartphone devices in the market.
Apple has started planning to develop its first ever folding iPhone. Having a competitive counter-part gives Apple a chance to come up with something better and keep its dominating image in the market.
Earlier this week, Apple disclosed the patents that were covering the plans of the development of folding iPhone. The Folding iPhone is the biggest thing at the moment in the smartphone industry, even Samsung Galaxy S10+ is not much talked about but the fact is that Samsung is really being admired for its recent launches and Apple has something to learn from Samsung.
According to one of analyst from Goldman Sach, Apple is probably two years behind Samsung Folding phone. This is a challenging task for Apple, but not impossible. The technology that has been used in Samsung Folding phone is the OLED technology which takes it two years ahead of Apple.
Despite all this Apple Inc. is one of biggest companies in the world with world’s top professionals. Apple Inc. (NASDAQ: APPL) definitely has the capacity and the ability to build top-level folding iPhone, and it has proved its worth over the years. But the alarming point has been the fall in rise of Apple sales over the past couple of years. The reason for this has been that Apple is doing way too much to impress its users. Apple need to understand that iPhone users like simplicity, but at the same time it needs to be much effective according to the technology of time.
The world knows Apple has always been ahead of rest of the world but this time around, Samsung and Huawei have captured the market earlier than Apple. The rumors regarding the launch of folding iPhone is expected to take place in end of 2020 or maybe 2021.
The world is expecting too much from Apple, because it would launch its folding phone almost about one or two year later than Samsung and Huawei as per expected rumor. So, till then there would be a much-enhanced folding technology and most of the vulnerabilities of folding phone would have caught from the Galaxy and Mate X folding phones.
So, Apple Inc. (NASDAQ: APPL) has some task to put on to prove the Goldman Sach analyst wrong and come up with the expectations of users. If Apple comes up on top with its folding iPhone, then it could really turn things around in the market once again.